Edito : French e-commerce data have been published on Tuesday, for year 2009. Positive results, a number of e-commerce websites and sales constantly increasing, this is what motivates us to continually improve our e-commerce software, and to encourage this trend! Furthermore, the e-Marketing Forum 2010, held last week in Paris, with its great frequentation, showed well the French’s interest in online marketing and e-commerce.
The latest version of PrestaShop (v.1.3 alpha 1) recently published, received many positive reviews, discover them in this newsletter’s section devoted to the software development. To finish, PrestaStore presents a new module dedicated to help you to increase your sales, Iziflux. Enjoy!

Back to the e-Marketing Forum 2010

The e-Marketing Forum 2010 held last week has been a moment rich in meetings!
Thanks everyone for having come visiting us, sometimes coming from far and especially for the occasion!
Merchants, project leaders, partners, agencies... All were present for one of the major online marketing and e-commerce events of the year.

French e-commerce data have been published for 2009

On Tuesday, FEVAD (Distance selling and e-commerce federation) released its official statement about e-commerce in France last year.

A positive result emerges, particularly about the generated online revenue (+26% compared to 2008, bringing the figure to €25 billion), and +35% in one year of the number of e-commerce websites created (bringing the number of active websites to 64.000.)

"About 17.000 new merchants active websites were created in 2009 (vs. 11.800 in 2008). Almost two e-commerce websites are created every hour in France.”

Today, more than 24 million French buy on the web, i.e. 2 million more than in 2008.

"Between 2000 and 2009 the e-commerce has seen its sales multiplied by 35. It is expected in 2010 by FEVAD to exceed 30 billion."

We would be pleased to communicate about e-commerce in your country.
Do not hesitate to contact us to provide us information.

About the development – PrestaShop v.1.3 alpha 1

We received many positive feedbacks about PrestaShop v.1.3 alpha 1, despite a few bugs that will be quickly corrected.

To date, this alpha version has been downloaded more than 20.000 times, in addition to the daily downloads of PrestaShop v.1.2.5!

The entire team thanks all those who have tested this new version, and who have shared their comments, allowing us to advance the solution.

See below the list of the corrections made on PrestaShop v. 1.3 alpha 1 since its publication:

• New feature that disables AJAX search if the module "block search" is removed from Header hook to avoid Javascript errors on Front Office
• Fixed a bug on quantities of ordered products in the module MailAlert "
• Delete the file zoom.php, no longer used
• Addition of retroactivity for custom themes as a result of changes related to the quantities of products in the cart - $ product.quantity variable.
• Converted all files to UNIX format
• Improved cart performance
• The deleted users no longer appear in groups
• Fixed the validation method isBirthDate ()

You can consult the entire list of modifications via the SVN.

The shop of the week

This week, the selected shop is VelvetMarmelade.com.

New brand of T-shirts composed of organic cotton, launched by two designers, Velvet Marmalade dresses children and parents, with a thought for the environment ;-)

On PrestaStore… A new module: Iziflux

PrestaStore now offers a module to export your products to Iziflux in its Smart Shopping category.

Iziflux is a solution that allows you to manage your visibility on the shopping engines.
This interface allows you to control the investment while maximizing products distribution.

This is an innovative solution fully compatible with PrestaShop, which allows more precise campaign targeting from the advertiser position and strategy.

Visit PrestaStore to get the Iziflux module, developed by PrestaShop Team!
More about Iziflux