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June 24, 2011
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The best E-commerce tips
Newsletter #88
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Christophe Crémer: Future of E-Commerce and abandoned shopping carts
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«What is the future of e-commerce?» was the theme of the latest FEVAD General Assembly. After a lengthy debate and discussion bringing together some of the industry’s key players, Christophe took to our blog to write about the interesting findings that emerged from the meeting.
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We estimate that about 65% of our visitors create a shopping cart but don’t actually finish the ordering process. Find out in video Christophe Cremer's advice to turn these abandoned shopping carts into real sales through easy and effective tricks.
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Michel & Augustin, the "greedy troublemakers" launch their e-commerce website with PrestaShop!
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Michel & Augustin, creators of the famous brand of sweets and inventors of the "drinkable cow" chose to use PrestaShop for their online retail store. We welcome them among our 75,000 references!
An original brand, already distributed by most of major French retailers (Monoprix, Carrefour, Auchan, Leclerc...) which exceeded 30 million euros in sales... The Michel & Augustin products are also exported in Belgium, Switzerland, Great Britain, Luxembourg, Russia, the United States *, Canada and… Japan!
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Within the "Souk" of Michel & Augustin, you discover all the efficiency of the One Page checkout! Already used by over 30% of American e-commerce sites, it is here combined with the "Guest Checkout" for the best experience. Without creating an account, customers proceed to purchase more rapidly... A combination which has proven the enhancement of the transformation rate of many e-commerce sites (up to 25%).
* We look forward to a store in Miami to supply our local teams!
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Learn more on the blog!
Discover the boutique
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Home Slider : Energize your Home Page
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Your store’s first impression is decisive. That’s why it’s important to make it attractive and enticing. A slideshow is the perfect tool to make your store look professional.
With this PrestaShop-developed module, you’ll be able to present and highlight your products in a slideshow on your homepage. Clicking on the images will bring your visitors directly to your products. All adjustments are made simply from your store’s back office.
This easy-to-use slide show works for any type of store. It will let you highlight your key products and thus increase your sales.
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Learn more about the Home Slider module
Check out all the modules available on PrestaShop Addons
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Boutique of the week
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Shoes that are trendy AND fair-trade? Look not further than Faguo Shoes. This store is always pushing forward with new, easily-identified models.
Their strong presence on social network sites and their lively blog are just some of the great qualities of this brand, who is also always interested first and foremost by its customers.
Their advice: «It’s very important that the content be highlighted. We kept our page construction very simple but we took extra care with the product pages.»
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Their Opinion on PrestaShop: «PrestaShop is truly easy to learn and very intuitive. The solution’s performance is significant. For example, we had no problems when our site’s traffic greatly increased after our appearance on M6»
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Discover PrestaShop's showcase
To be selected as boutique of the week, contact us
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