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Prestashop The best E-commerce practices
Newsletter #133 - May 29th, 2012
PrestaShop PrestaShop
Meet us in Chicago between June 5 and June 8, 2012!

 The Internet Retailer Conference and Exhibition (IRCE), the world's largest e-commerce event, will be taking place in Chicago on June 5-8. PrestaShop will be there, and we want you to join us! This event is a great opportunity to network with largest and most diverse group of e-commerce experts ever assembled.

While in Chicago, we will also be hosting a Meet 'n Greet on the morning of June 8th. Come share breakfast with our Team and stay up-to-date on all the latest news and developments about our software.
We hope to see you in the Windy City!

  This week
 PrestaShop to Host Meet 'n Greet Event in Chicago
 PrestaShop to attend the World's Biggest E-Commerce Event
 Take our e-commerce survey and win!
 CloudCache makes your online store faster
 Project of the week : How to increase the open rate of your newsletter?
 Module of the Week: PayPal Pro
 E-Shop of the week: Football America UK
PrestaShop PrestaShop to Host Meet 'n Greet Event in Chicago
Want to learn more about PrestaShop, meet the team, share your ideas and mingle with other e-commerce enthusiasts?

On the morning of June 8, we will be hosting a free Meet 'n Greet event at the Theatre District Business Center in Chicago, Illinois.

Join us in the Windy City for a chance to get the latest news and share your ideas about PrestaShop's free, Open-source software.

go to  Register today!
PrestaShop PrestaShop to attend the World's Biggest E-Commerce Event
The 8th annual Internet Retailer Conference and Exhibition (IRCE) will be held on June 5-8 at Chicago's McCormick Place West.

The event will feature more than 175 influential guest speakers, unparalleled learning experiences and an opportunity to network with all the big players in the e-commerce industry.

Meet members of the PrestaShop team at booth No. 817 -- with our friends from Avalara -- to learn why we are the solution of choice for e-commerce experts around the world.
go to  Read more about the IRCE on our blog
go to  Register for the event
PrestaShop Take our e-commerce survey and win!
We at PrestaShop would love to gather your thoughts, ideas and suggestions about our free Open-source software. So much so that we've created a survey designed to gauge what you deem the most important factors are for creating a successful e-commerce store.

Completing the survey is both quick and easy, and when you're finished, feel free to enter for a chance to win one of two Amazon Kindle Fires!
go to  Complete the Survey!
PrestaShop CloudCache makes your online store faster
PrestaShop's Team is happy to welcome CloudCache within the 1.4.8 version of our software!

With CloudCache technology, your PrestaShop store can instantly capitalize on all the benefits of an unbound Content Delivery Network (CDN).

Install the free CloudCache module to your PrestaShop store and your online business will instantly function with more power and speed while experiencing higher Google page rankings, happier visitors and increased revenue.

Don't wait! For a limited time only, PrestaShop users are being offered a 25% discount on all of CloudCache's monthly plans.

go to  Learn more about CloudCache
go to  Download the CloudCache module
go to  Subscribe to CloudCache today
PrestaShop Project of the week : How to increase the open rate of your newsletter?
Last November we discussed how a newsletter can help your e-business. Today, we'll take a closer look at the subject, and in particular, the open rate for your newsletter. This rate represents the number of recipients who open your newsletter. It is calculated in the following way: (Messages opened / messages sent or delivered) * 100.

This is a useful calculation for analysing your statistics and coming up with ideas for your next newsletters. There are quite a few tips around on how to improve your open rate, here are a few of them...
go to  Read more on our blog
PrestaShop Module of the Week: PayPal Pro
PayPal Pro gives merchants the ability to process credit card transactions directly on their website -- without being re-directed to an external site -- with just one click! They don't even need a PayPal account!

This module was developed by the PrestaShop team guaranteeing seamless integration with PrestaShop's e-commerce software.

Don't wait, the PayPal Pro module is available at a discounted price for a limited time only!
go to  Check out the PayPal Pro module on PrestaShop Addons
Boutique E-Shop of the week
Football America UK This week we're talking football, or more specifically, American Football in the United Kingdom.

Football America UK specializes in all types of equipment. From helmets and pads, to customized uniforms and accessories, Football America UK is Brittan's one stop destination for all things football.

Founded more than 25 years ago by two former British international American footballers, Football America UK has grown into one of the largest global distributors of football equipment and accessories.

Their advice: "Any successful online store needs an organized catalogue of products. Page design should be aesthetically pleasing, easy to navigate and even easier to use. Also, having a great customer service department is crucial for any online business looking to take things to the next level."

Their thoughts about PrestaShop: "PrestaShop's software has made all the difference. Our site is filled with thousands of products that are all easily accessible to users. Our payment processing solutions are both versatile and easy to use, and we couldn't be happier with the front and back office features."
Revue Press review
go to It is hard to find many cons against PrestaShop.

» Read the article
go to I've worked with a lot of shopping carts and online store tools, and none were as easy to set up and use as PrestaShop.

» Read the article
go to Magento is impressive, but Prestashop has the same functions and is faster and easier.

» Read the article
go to  Discover PrestaShop's showcase
go to  To be selected as boutique of the week, contact us
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