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Prestashop The best E-commerce practices
Newsletter #140 - July 16th, 2012
PrestaShop PrestaShop
Improve Customer Service After the Sale

 Who says online shopping can't be a personal experience? Because we at PrestaShop have a number of brilliant ideas on how you can make it just that. All it will take from you is a little knowledge sprinkled with a dash of elbow grease and voila – you have an online store that offers a delightful experience to customers before, during and after the sale. customer service
  This week
 Project of the week: Four ways to improve after-sales service of your e-store!
 Thanks for making our Los Angeles Meetup Awesome!
 Module of the Week: Success Pack Bundle
 Shop of the Week: Stickaz
PrestaShop Project of the week: Four ways to improve after-sales service of your e-store!
They say that an unhappy customer tells 10 people about their experience, while a happy customer only tells three. Clearly, an unhappy customer can have a negative impact on your e-reputation. That's why it's crucial to ensure satisfied customers by improving your after-sales service.

Indeed, your after-sales service is a major factor in the health and prosperity of your e-store. Your after-sales service helps increase customer loyalty, while at the same time influencing word of mouth. A good after-sales service makes for a great e-reputation – invaluable for any e-store! Here are four major ways to improve your after-sales service:

1- Multiply the communication channels between you and your clients
2- Establish a CRM system
3- Measure customer satisfaction
4- Don't make promises you can't keep, and keep answers personal!

go to  For detailed information, read our blog!
go to  Optimize your product pages!
PrestaShop Thanks for making our Los Angeles Meetup Awesome!
Meetup Los Angeles One of the coolest things about working at PrestaShop is that every employee loves what they do for a living. There is passion oozing from our office walls, and when we get to meet like-minded e-commerce enthusiast in an awesome city like Los Angeles, well, our working lives couldn't get any better.

Coming off a great weekend on the West Coast, we just wanted to say thank you to everyone who joined us — and our friends from CloudCache — for a meetup at the Best Western Sunset Plaza Hotel on the morning of July 7th. We had a great time, and we truly hope you did too.

Thanks again to all who helped make this event a success. And we hope to see you at our next meetup, which is tentatively planned to take place in Atlanta sometime in late August. More details to come!

go to  View pictures of the event on our blog!
PrestaShop Module of the week: Success Pack Bundle
Success Pack Bundle For a limited time only, PrestaShop is offering three premier modules for the price of one! This success pack bundle includes Pack and Statistics Newsletter, Slider and Push Products and Gift Vouchers.

The Pack and Statistics Newsletter module allows you to create and send professional newsletters directly from you back office.

The Slider and Push Products offer nine templates to completely customize your site so you can include slide shows and push products.

The Gift Vouchers module allows you to create and sell gift certificates to your customers. Simple to use, reliable and fast, this module will send purchased gift cards electronically to you customers.

Take advantage of this incredible deal and download the success pack bundle today!
go to  Browse our entire catalogue!
Boutique Shop of the week: Stickaz
Stickaz What would you say if we told you there's a company out there who provides a time machine of sorts? Or rather a nostalgic joy-ride that makes a cherished thing of the past feel new again, just like when you were a kid. Well, there is one such company, and that company's name is Stickaz.

Their advice: "E-commerce means stock, shipping and a lot of manual work. The smaller your product is, the easier it will be for you!"

What they say about PrestaShop: "When looking to launch the Stickaz website, I wanted a simple but powerful tool, something easy to maintain, quick to understand and loaded with customizable features. For us, the best e-commerce solution out there was PrestaShop, hands down."
go to  Read their success story!
Revue Press review
"Retailers can choose from more than 2,000 templates and 275-plus feature add-ons in the PrestaShop marketplace to customize their e-commerce stores"
Internet Retailer
» Read the article
"Websites that use PrestaShop include Google checkout and PayPal. If PrestaShop is able to handle these websites needs, it will almost certainly be enough to handle the capacity of your site."
» Read the article
"We really find PrestaShop to be a great content managements system for internet stores, and one of PrestaShop's main advantages is its flexibility."
» Read the article
go to  Discover PrestaShop's showcase
go to  To be selected as boutique of the week, contact us
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