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Enhance SEO and Become Favored by Google
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 In order to thrive in an online market, you need to be armed with tools for success. But what are those tools, and how can you use them to your advantage?
We've all heard the term Search Engine Optimization (SEO), but what is it really and how does one achieve it? Well, that's what we're here to tell you. So read on fellow e-commerce addicts, and sooner rather than later, your online store will be best friends with Mr. Google.
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This week
Three tips to achieve Search Engine Optimization
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Jirafe Takes Online Analytics to a Whole New Level
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Theme of the Week: Style
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Shop of the Week: Paste
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Tips to achieve Search Engine Optimization
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Search Engine Optimization is a technical term we love to hate. When achieved, it can be an online merchant's best friend. Without it, the world of online sales can be a cruel, dark place. So how can one step out of the darkness and into the light? Well, it may be easier than you think.
The first step toward achieving SEO is research. In other words, do your homework. You don't need a team of technical experts to optimize your online store, all you need is a little knowledge mixed with some good old fashion hard work.
Follow these tips when optimizing your website, and you'll soon see your online business flourish beyond your wildest expectations.
• Use Google Adwords to discover the key terms related to your store
• Organize your meta tags using those keywords
• Organize your website into a hierarchy with a sitemap
• Classify your website's content
• Point external bonds at your website
We would love to go into more detail in this newsletter but unfortunately space is limited. However, if you are interested in learning more, click the link below and you'll be redirected to an article written by a PrestaShop expert explaining, in detail, the best practices for optimizing your online store.
Optimize your online store
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Jirafe Takes Online Analytics to a Whole New Level
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If the world of e-commerce is a vehicle driven by analytics, then Jirafe is the company that powers it.
In the next few weeks, PrestaShop users will be able to take advantage of a new, revolutionary version of the Jirafe dashboard.
The new version of Jirafe has been rebuilt from the ground up in order to effectively deliver vital analytic information so online business owners can increase revenue and maximize profits.
Thousands of leading e-commerce merchants use Jirafe every day to make smarter marketing and merchandising decisions. And if you haven't yet taken advantage of everything Jirafe has to offer, what are you waiting for?
Increase your sales and manage your online business more efficiently by downloading Jirafe today!
Customize your dashboard!
Dashboard Tutorial
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Theme of the Week: Style
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For a limited time only, PrestaShop is offering a premier sports-style theme for a reduced price.
One of the unique features this theme houses is a huge slide-show application, which allows users to customize their homepage with screen-filling images.
The Style theme is ready to configure multiple languages so you and your online store can effectively start selling products globally.
In addition to its beautiful design, clean lines and modern feel, this theme is conveniently compatible with all current web browsers.
The Style theme is a perfect choice for those selling sporting goods, fashion and travel services.
If your shop falls under one of those categories don't wait, download the Style theme today!
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Browse our entire catalogue of templates!
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Shop of the week: Paste
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While pursuing a career in music in his early 20s, a young man by the name of Jason Laurits taught himself how to silkscreen posters in order to promote his on-stage shows. His music eventually took him to London where, to help fund his recordings, he used his silkscreening skills to create one-of-a-kind t-shirts.
He began selling his t-shirts at weekend markets. And after experiencing unexpected success, Laurits decided to take his idea to the next level by opening an e-commerce store.
After spending extensive time trying to find the perfect online solution to fit his business needs, Laurits chose PrestaShop because of its clean, easy-to-navigate templates for online shopping.
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His advice: "Don't be afraid to reinvent yourself, and always have new material. Also, make sure your website accurately represents your company, and keep it easy to use."
What they say about PrestaShop: "PrestaShop provided me with the tools I needed to create a successful online business. I couldn't be happier with the endless custom options PrestaShop house, and I would recommend their solution to anyone looking to enter the world of online sales."
Read their success story!
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Press review
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"PrestaShop is an intriguing (and free) platform, if only because the administrative interface doesn't try to copy Joomla and actually seems to put a little effort into making form and function work together."
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Computer World
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» Read the article
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"PrestaShop is a free and open source e-commerce store application for websites. Many web hosts will install it on sites for free using easy script installation tools."
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The Hosting News
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» Read the article
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"PrestaShop is very easy to use, has a lot of useful features and can easily be extended with new modules"
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WebDesigner
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» Read the article
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