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Increase online sales with targeted marketing campaigns
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 No longer is the Internet an information superhighway cluttered by a youthful demographic. People of all ages are growing evermore computer savvy, and the world of e-commerce is experiencing amazing growth because of this.
So what does this mean for you and your online store? Quite simply, it means you may need to change your marketing strategy.
Did you know that the most frequent and loyal online shoppers are people over the age of 50? These shoppers fall into a category we like to call, Silver Surfers.
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This week
Ride the Silver Surfer Wave
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Join PrestaShop at The 2012 Shop.org Annual Summit in Denver
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Theme of the Week:
Flash Sales
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Shop of the Week:
Saveur Bière
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Ride the Silver Surfer Wave
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Silver Surfers is a term we use to help classify online shoppers who are 50-years of age or older. Silver Surfers are the most common form of online shopper, and they also spend more money online than any other age demographic combined!
But who are the Silver Surfers really, and how can you tailor your e-commerce store to suit their online shopping trends? Well, that's what we're here to tell you, so read on dear friends and you'll soon be riding the Silver Surfer wave.
Who are the Silver Surfers?
- At least 50 years of age
- Faithful to their brands
- Seek reassurance when making online purchases
- Spend more money online than any other age demographic
- Spend an average of three hours per day online
How can you tailor your website to fit this new target?
- Use ultra-simplified ergonomics
- Make your website as user friendly as possible
- Market your products directly to Silver Surfers
- Give your website an heir of authority
- Build a solid customer service team
We can't go into as much detail as we would like in our newsletter, so if you're interested in reading more about Silver Surfers, their online shopping habits, and how you can reach this target demographic, then please click link below. Enjoy!
Read more
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Join PrestaShop at The 2012 Shop.org Annual Summit in Denver
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Most people in the United States look forward to the fall season because of football, and that's awesome. We're excited about football season too, but you know what gets us even more amped up? Hanging out on with few thousand friends at a massive e-commerce event Colorado!
Hey, don't mock. We at PrestaShop breathe, eat and sleep e-commerce. So when we get a chance to participate in The 2012 Shop.org Annual Summit, we get a little excited.
Why is this event so cool, you ask? For starters, PrestaShop experts will be on hand demoing our new revolutionary version, v1.5! We will also be providing personalized e-commerce assistance for merchants, developers, web agencies, marketing agencies and general e-commerce enthusiasts. Oh, and did we mention that we'll have a huge 'hand-held' surprise to unveil!
This is going to be an unbelievable e-commerce event, and PrestaShop is proud to be a part of it. So if you plan on being in the Denver area September 10-12, then we encourage you to purchases passes and join us at The Summit!
Click here to purchase passes
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Flash mobs are cool, but you know what's even cooler? Flash sales.
Flash sale is a term we use in the e-commerce world that simply refers to a product, or a group of products featured on your homepage at a discount.
In other words, any product set to go on flash sale will be beautifully displayed on the top of your homepage encouraging your customers to quickly purchase those items.
Does this sound like something your e-commerce store can benefit from? If so, take advantage of this limited-time offer to purchase our flash sales module today.
Installation is complete in just one click, and a few minor configurations are required before use.
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Get this Add-on now
Browse our entire catalogue of templates!
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Shop of the week: Saveur Bière
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Saveur Bière is an e-store that sells beer on the Internet. Online for the last five years, the site is currently number one in France! With more than 70,000 customers — 30% professionals and 70% private customers — Saveur Bière is definitely one to watch!
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Their advice: "Before beginning anything, you'll need to really think about how you're going to draw traffic to your site. Most people think of their products and their website first, but if there's no traffic, there are no sales. So before anything, you really need to have a plan for marketing your site."
What they say about PrestaShop: "PrestaShop is a solid software with advanced capabilities. It's also very easy to use and comes with a great community."
Read their success story!
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Press review
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"PrestaShop will give you all you need to start selling online and will be much easier to use and manage (than Magento) with less maintenance costs."
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Tech Zephyr
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» Read the article
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"PrestaShop is a free solution, and their easy-to-use back office tool allows anyone, regardless of skill level, to use and maintain an online store."
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Bloggism
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» Read the article
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