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Increase Profits by Strengthening Your E-commerce Reputation
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 Like it or not, the world is getting smaller by the minute. News and idea's once inaccessible to the masses are now accessible by anyone with an internet connection. This fact is not only driving a cultural revolution, it's changing the way people buy and sell goods and services. That's why it's so important for you, as an online merchant, to build your online stores reputation by taking advantage of the following tips.
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This week
Successfully build an online presence
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Theme of the Week:
Bamboo
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Shop of the Week:
Dirty Shirty
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Successfully build an online presence
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In the ever-changing world of online sales, your website's reputation can make or break your business. But not to worry, as an online merchant using PrestaShop, you have access to hundreds of features designed to help you control every aspect of your e-store's reputation. So if you'd like to maximize profits and continue to get the most out of your e-commerce experience, then follow the tips below.
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 Adopt a good system of business intelligence
- Use simple and free tools like Google reader
- Use an alert system for keywords that relate to your store
 Be active
- Use social networking platforms to promote your online store
- Implement a strategic public-relations plan
 Talk about your values and convictions on your website
- Take time to fill out the "About Us" section
- Increase after-sales service
 Rebound quickly from negative exposure and online attacks
- Be responsive to customer comments
- Mange your feedback on social networks
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You can find multiple modules to help you accomplish these tasks on PrestaShop's add-ons page.
If you want to learn more about controlling your online store's reputation, click the link below for detailed advice from a PrestaShop expert!
Read more
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PrestaShop's new Bamboo theme provides an intense vegetal and professional style to your e-commerce store.
The home-page design features a very large customizable slide show panel, which instantly brings life, color and a vibrant feel to any e-commerce store.
In addition to its clean look and fresh design, PrestaShop's Bamboo theme features a large footer and blocks to showcase you categories, social networking sites and contact information.
The theme comes fully translated in English and French, and it is compatible with all major Web browsers.
Revamp your entire website easily by downloading the Bamboo theme before installing it with the Theme Installer module in one click.
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Get this theme now
Browse our entire catalogue of templates!
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Shop of the week: Dirty Shirty
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Call it Darwinism if you must, but our planet can easily be categorized as a place where the meek fall before the mighty. And if you stop and think about it, one could even say the world of e-commerce abides by a similar set of evolutionary guidelines.
With that in mind, we would formally like to introduce you to a company we like to call King of the e-commerce jungle, Dirty Shirty. And while it may not consider itself the baddest lion in the bush, we've yet to see a better looking e-commerce cat with more attitude than this… metaphorically speaking, of course.
Their advice: "Stick with what works for you, and do not follow trends. We have stayed true to the Dirty Shirty formula and watched other apparel companies fade from following the flavor-of-the-day look."
What they say about PrestaShop: "When looking for the right e-commerce software, we chose PrestaShop because it was amazingly easy to use and keep up with stock. The software allowed us to customize our website to fit our brand, and we couldn't be happier with the results."
Read their success story!
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Press review
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"Smile participated in a load test on a PrestaShop installation covering a million products. The results were positive, with an initial pleasant surprise: without any special developments, PrestaShop can indeed support this size of product catalogue."
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Smile
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» Read the article
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"Created by two Internet technology enthusiasts, PrestaShop quickly achieved a leading role in the field of e-commerce solutions."
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SimpleScripts
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» Read the article
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"PrestaShop is a free solution, and their easy-to-use back office tool allows anyone, regardless of skill level, to use and maintain an online store."
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Bloggism
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» Read the article
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